About base

base is about place, and what it means to belong to one.

We started with Merseyside.
Not the landmarks. Not the postcards.
But the suburbs, streets, and neighbourhoods that actually shape people’s lives.

The places people are from.
Or the places they’ve made home.

We believe place isn’t just geography.
It’s routine. Memory. Accent.
The long way home.
The corner shop.
The quiet pride of knowing exactly where you belong.

That’s why we create simple, unisex jumpers printed with place names - starting with Merseyside - designed to be worn without slogans or explanation. Just the name itself, set quietly and honestly.

Whether it’s where you grew up, where you’re based now, or somewhere you still feel connected to, base is about carrying that sense of place with you.

It’s your base.
Wear it.

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Our approach

We produce every piece to order to avoid overproduction and unnecessary waste.

Our garments are printed using high-quality blanks from established manufacturers who operate under internationally recognised ethical and environmental standards.

As base grows, so will our ability to invest further into more sustainable materials and production methods - always with care, transparency, and intention.