About base

base is about place — and what it means to belong to one.

We started with Liverpool and the Wirral.
Not the landmarks. Not the postcards.
But the suburbs, streets, and neighbourhoods that actually shape people’s lives.

The places people are from.
Or the places they’ve made home.

We believe place isn’t just geography.
It’s routine. Memory. Accent.
The long way home.
The corner shop.
The quiet pride of knowing exactly where you belong.

That’s why we create simple, unisex sweatshirts printed with place names — starting with Liverpool and the Wirral — designed to be worn without slogans or explanation. Just the name itself, set quietly and honestly.

Whether it’s where you grew up, where you’re based now, or somewhere you still feel connected to, base is about carrying that sense of place with you.

This is the beginning.
More places will come in time.

It’s your base.
Wear it.